Measured spend
$20.5M
-35.1%
Share of spend
2.1%
of measured categories
Share of sales
—
not captured by the panel
Sales per ad dollar
—
not captured by the panel
Analysis
What the data says about Clinique
Position
Clinique committed $20.5M of measured spend between Jan to Jul 2026, 1.5% of the $1.38B tracked across every corporation, ranking 15 of 149 brands by spend.
Trajectory
Spend moved -35.1% against the same months of 2025 ($31.6M to $20.5M), in a category that moved -0.4% overall.
Conversion
No conversion read is possible for Clinique. The retail panel measures scan sales, and this brand sells largely through channels it does not capture, so its recorded share reflects that gap rather than performance.
Channel posture
Instagram takes 22.2% of spend ($4.6M) and the top three channels account for 57% of it — a spread wide enough that no single channel dictates the outcome.
Pacing
Spend peaked in Mar at $6.6M, with 78% of the period's total in the first half — heavily front-loaded.
Portfolio
Facial Skincare is the largest category at 40.8% of spend, with 7 categories carrying weight — a portfolio play.
Pacing
Clinique spend by month
Measured spend across all categories.
$2.2M
Jan
$3.6M
Feb
$6.6M
Mar
$3.7M
Apr
$2.3M
May
$1.2M
Jun
$956K
Jul
Channels
Where the money goes
Instagram
$4.6M · 22.2%
OLV
$3.8M · 18.6%
Facebook
$3.2M · 15.7%
TikTok
$3.0M · 14.8%
Pinterest
$1.4M · 6.6%
YouTube
$1.0M · 4.9%
Categories
What it advertises
Facial Skincare
$8.4M · 40.8%
Cosmetics
$8.1M · 39.3%
Equity
$3.0M · 14.7%
Multiple Products
$1.0M · 4.9%
Fragrances/Perfumes
$30K · 0.1%
Body
$8K · 0.0%
Conversion
Against the measured set
Share of sales minus share of spend. Clinique is marked.
e.l.f.
+3.23 pts
CeraVe
+2.31 pts
Not Your Mother's
+1.68 pts
Tresemmé
+1.66 pts
Revlon
+1.50 pts
Covergirl
+1.20 pts
Sally Hansen
+1.13 pts
L.A. Colors
+1.01 pts
Aussie
+0.94 pts
Milani Cosmetics
+0.80 pts
Suave
+0.72 pts
Clairol
+0.69 pts
Batiste
+0.67 pts
Ogx
+0.61 pts
Build your own view
Explore the full dataset
Every measured row, not just this brand. Pick what to group by, which measure to rank on, and narrow with the filters. Combinations the data cannot support are refused with the reason rather than returned empty.
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Channel
Impressions are reported on digital rows only, so CPM divides impression-bearing spend rather than total spend — dividing by all spend would make any television-heavy brand look ruinously expensive. Sales are recorded against the product, not the media, so they cannot be cut by channel. Share of sales covers Cosmetics, Facial Skincare, Hair Care, Hair Color.
How to read this page
Spend, pacing, channel and category mix cover every category Clinique advertises in. Share of spend, share of sales and conversion are computed only across Cosmetics, Facial Skincare, Hair Care, Hair Color — the categories the sales panel measures. This brand sells largely through channels the retail panel does not cover, so no conversion figure is shown — judge it on spend and channel behaviour alone.