Measured spend
$117.7M
+45.1%
Share of spend
13.6%
of measured categories
Share of sales
12.7%
-0.90 vs share of spend
Sales per ad dollar
$12.50
median $15.66
Analysis
What the data says about L'Oréal Paris
Position
L'Oréal Paris committed $117.7M of measured spend between Jan to Jul 2026, 8.5% of the $1.38B tracked across every corporation, ranking 3 of 149 brands by spend.
Trajectory
Spend moved +45.1% against the same months of 2025 ($81.1M to $117.7M), in a category that moved -0.4% overall. Its share of tracked sales moved +1.30 points.
Conversion
L'Oréal Paris converts roughly in line with its weight: -0.90 points between share of sales and share of spend, returning $12.50 of tracked sales per advertising dollar against a category median of $15.66. e.l.f. leads at +3.23; Olay trails at -8.54.
Channel posture
Linear TV takes 42.6% of spend ($50.2M) and the top three channels account for 73% of it — a concentrated buy that rises and falls with one channel.
Pacing
Spend peaked in Mar at $25.0M, with 69% of the period's total in the first half — heavily front-loaded.
Portfolio
Cosmetics is the largest category at 38.7% of spend, with 8 categories carrying weight — a portfolio play.
Pacing
L'Oréal Paris spend by month
Measured spend across all categories.
$12.5M
Jan
$19.5M
Feb
$25.0M
Mar
$23.8M
Apr
$19.3M
May
$8.7M
Jun
$8.8M
Jul
Channels
Where the money goes
Linear TV
$50.2M · 42.6%
OLV
$24.1M · 20.5%
Facebook
$11.6M · 9.9%
YouTube
$11.3M · 9.6%
Instagram
$9.7M · 8.3%
TikTok
$5.0M · 4.2%
Categories
What it advertises
Cosmetics
$45.5M · 38.7%
Facial Skincare
$29.3M · 24.9%
Hair Color
$16.7M · 14.2%
Hair Care
$14.3M · 12.1%
Equity
$9.9M · 8.4%
Multiple Products
$1.0M · 0.9%
Conversion
Against the measured set
Share of sales minus share of spend. L'Oréal Paris is marked.
e.l.f.
+3.23 pts
CeraVe
+2.31 pts
Not Your Mother's
+1.68 pts
Tresemmé
+1.66 pts
Revlon
+1.50 pts
Covergirl
+1.20 pts
Sally Hansen
+1.13 pts
L.A. Colors
+1.01 pts
Aussie
+0.94 pts
Milani Cosmetics
+0.80 pts
Suave
+0.72 pts
Clairol
+0.69 pts
Batiste
+0.67 pts
Ogx
+0.61 pts
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Every measured row, not just this brand. Pick what to group by, which measure to rank on, and narrow with the filters. Combinations the data cannot support are refused with the reason rather than returned empty.
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Channel
Impressions are reported on digital rows only, so CPM divides impression-bearing spend rather than total spend — dividing by all spend would make any television-heavy brand look ruinously expensive. Sales are recorded against the product, not the media, so they cannot be cut by channel. Share of sales covers Cosmetics, Facial Skincare, Hair Care, Hair Color.
How to read this page
Spend, pacing, channel and category mix cover every category L'Oréal Paris advertises in. Share of spend, share of sales and conversion are computed only across Cosmetics, Facial Skincare, Hair Care, Hair Color — the categories the sales panel measures.